According to Marvin Bower – General Manager, McKinsey: “Corporate culture is all the elements we are making in our business and the legacy we leave to the next generation.”
Corporate culture can be understood as the shared beliefs and values established by business leaders. They are then communicated and reinforced through different methods, ultimately shaping employee perceptions, behaviors, and understandings. Simply put, an enterprise's structure and design can be seen as its "body" and culture as its "soul".
Here are nine mistakes that businesses often make when building corporate culture:
1️⃣ Completely copy the culture of other businesses
2️⃣ Improper implementation of the strategy
3️⃣ Deployment without a plan
4️⃣ Don't set an example
5️⃣ Choose the wrong group to lead
6️⃣ Hiring and retaining the wrong resources
7️⃣ Not creating an environment for employees nhân
8️⃣ No short-term wins
9️⃣ Ineffective communication
In short, corporate culture is created by the business itself and this factor determines the development of the business. Each organization has its own characteristics and they have created a corporate culture. Core values, habits, training or dress code, communication, etc. have created a unique feature that helps people distinguish one business from another. Since then, the business has grown and the brand of the business has also been promoted.