Digital transformation is not a magic wand during the Covid-19 epidemic season

TheLEADER One of the biggest changes that the Covid-19 pandemic has brought to businesses is not digital transformation, but a sense of digital transformation, and then towards tangible and intangible material value happiness treatment.

Mr. Nguyen Huu Thai Hoa - Director of Center for Thinking Science CTS

In what is known as the "fast fish eats slow fish" era, many small and young startups in the market can also topple the giants thanks to their rapid speed. Speed is important, and business moves are accelerated more than ever before the tremendous pressure of the Covid-19 pandemic.

Mr. Tran Van Vien, Southern Regional Director of Base.vn, recalls that when the epidemic had not yet taken place, Base's plan to change the platform from face-to-face training to online training took years. also cannot be completed. But because there was no other choice during the epidemic season, in just two weeks, this plan was completed.

A large corporation that is Base's customer implemented a project that took years, but during the Covid-19 season, it "worked day and night", so the time to complete the project was only in weeks and months.

Mr. Nguyen Huu Thai Hoa - Director of the Center for Science Thinking CTS, at the webinar with the theme Digital Enterprise - Solutions to the situation or inevitable trend organized by TheLEADER in collaboration with John&Partners and Base.vn, Recognized, many businesses have switched to operating and doing business on online platforms because they cannot operate in the usual way in unusual conditions. Even those who have long been conservative, very traditional, never wanted to touch technology have been forced to go digital.

However, Mr. Hoa noted, digital transformation is not a magic wand, do not expect to be able to change immediately at an enterprise-wide scale.

Many businesses find 4.0 software, applications and platforms and think that it is digital transformation, but in fact, it is only the last step in the digital transformation story after having completed many other related steps. to prepare, digitize, connect...

The first thing businesses need to consider is whether each individual has changed or not, especially the leader's mindset because the leader's mindset is one of the decisive factors in the success of the story. number conversion.

Talking about digital transformation, everyone said that the biggest difficulty is purely technological factors, while Mr. Hoa pointed out that the two factors that create the biggest instability are law and culture.

In particular, the legal system does not keep up with the development of technology, and the thinking of many leaders is too traditional and is still against technology.

For example, when technology taxi firms like Grab and Uber entered the Vietnamese market, it took up to 5 years of litigation to issue a decree to bring the market into the framework because the technology was too new.

Similarly, the legal corridor for the current e-commerce platforms has not been completed, and the business people themselves manage between right and wrong, thus creating a different culture and operating world.

This expert said that in the shift of the 4.0 revolution, there should be a balance between factors including law, society and culture.

“The biggest change of the epidemic season is not digital transformation but the awareness of digital transformation, which is the realization that there is a different channel of interaction with the world. In any case, it is important to return to the tangible value and especially the value of happiness - a value that is endless but sometimes very simple for each person," said Mr. Hoa. to speak.

Mr. Hoa said that the message at this time should be: "Happiness is an important indicator, consider technology and digital transformation as tools to find happiness".

Having the same opinion, Dr. Ngo Cong Truong - Founder and Professional Director of John & Partners Education and Consulting Joint Stock Company said that this epidemic is a great "teacher" to educate humanity about digital transformation. and other values. The traditional, conservative thinking of many business leaders has changed because it is related to the story of rice and money.

However, Mr. Truong also commented that many projects proposed during this epidemic season were forced to be implemented at an urgent and urgent speed, so sometimes the results were not good, and it was not fair to digital transformation. . Therefore, it is necessary to really separate the story during the epidemic season and the digital transformation.

Specifically, businesses need to consider two problems. Firstly, whether rice can pick up fish sauce, whatever can be converted into numbers, you can always do it to survive and overcome the crisis. Second, plan a long-term and methodical digital transformation because it is related to the business strategy.

Every plan must be done right from the beginning because if done wrong can be very costly in the long run.

This epidemic season is the period when businesses wake up to the story of digital transformation, bringing the project into a startup state starting from 2020 with specific steps outlined.

Mr. Hoa further noted, instead of thinking digital transformation is mandatory, let's think that the jobs during the epidemic season will become a huge added value, combining those values with the tradition of the past. The business will thrive. It is necessary to keep a positive mindset during the pandemic.

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